What are the best alternatives to shopping 'Fast Fashion' online?

What are the best alternatives to shopping Fast Fashion online, and how can the consumer be sure that the brand does follow what they say - that they are ethical, ecological, sustainable?

Ecommerce is booming, and the competition to grab the attention of consumers is forever heating up. But so is our planet, and despite the increased demand for new, hot products we need to start slowing down. So, if you are looking to start shopping more slowly I would start by asking yourself a few simple questions before making your next purchase, for example – ‘why am I buying this?’ and ‘do I need it?’.

Advertisers are keen to push trends on you, but we need to break up with this revolving door of new and start loving the items we already have and making them last longer. So, if you are looking to replace an item you already own – could you repair it or alter it to match your current style? If you are gift shopping or aren’t needing something specific – could you shop on a second-hand platform like DePop or Vinted, or in person at your local thrift store? Or, finally, if you are looking for new underwear or something niche – could you spend a little more time researching the product and reduce your purchase’s impact.

Although our high streets may be limited in regards to local, independent, and sustainable brands – the internet isn’t. Try adding into your google search terms like ‘eco-friendly’ ‘sustainable’ ‘organic’ or ‘recycled’ – as well as add in your city or state so that you can support a brand on your doorstep. Once you have found something you like, it is best to shop direct – many genuinely ethical and sustainable brands won’t be on marketplaces like Amazon. This way you’ll also be casting your vote with your dollars, and helping conscious brands to grow their presence. By shopping directly you can also look out for red flags, like No product origin listed – red flag! No breakdown of contents – red flag! No About Us page – red flag! Sustainable brands work hard to make their products better for the planet – and they are excited to share them with you. So, if you can’t find the basic information about where the product was made and what it’s made from, then this is a sign to turn back.

See the full article at: https://porch.com/advice/real-cost-fashion