Recycling of textiles is a huge challenge for the industry. Currently the majority of textile waste – including pattern off cuts, and the clothes you no longer wear, gets sent to landfill. But at Teddy Locks we are focused on using recycled fibers. That's why the cotton in our tshirts, and the nylon in our socks are both recycled from within the manufacturing process while the polyester we use is made from used plastic bottles.
It surrounds us. In the supermarket, at the mall, even in our own homes – and yet, we barely even realize – that we are being greenwashed.
Plastic water bottles decorated with images of pristine lakes, verdant forests and snow-capped mountains and earth toned packaging littered with “clean”, “green” and “natural” jargon.
Well, there’s no better time than right now! Because Plastic Free July is live!
#Plasticfreejuly is all about helping you break up with plastic, and the goal is simple - avoid purchasing and using single use plastics for the whole month of July – or for good, if you’re up to the challenge.
This deadly virus may be having a profound impact on all aspects of life, including ours at Teddy Locks. But we exist to help fight the global climate and waste crises and we are not giving up. Because although socks are not a priority right now, we believe that the health of our planet will be a priority in due course.
There are wool socks that keep us warm, bright socks that make us happy and mismatched socks that save the planet.
And because at Teddy Locks we believe there are no rules when it comes to good sock game (and we love a good sock game) we design our collections so that there’s a combination for every occasion, personality and style.
So, socks are great! But, what is it that makes a great sock...
When the brand was launched, the founder, a brit, was living in the USA. Wanting to produce the socks on US soil - to help keep a low carbon footprint, ensure high ethical standards and guarantee the highest quality - she also wanted to make sure some of her British roots were incorporated in to the brand. And so, Sam looked for British influence to help her name the company.
Perhaps surprisingly, it is the fashion industry that is often quoted as being the 2nd most polluting industry in the world. It is a resource and energy intensive sector that relies upon toxic chemicals, exploitation and overconsumption.
But what we wear can be used to send a message about the values we stand for. So, at Teddy Locks we are providing cleaner alternatives that can help us all lower our footprint.
For the next ten years I got to travel all over the world, explore parts of the planet I could never have dreamed of, and work with people from all walks of life. I made shows for the BBC, Discovery Channel, National Geographic and Animal Planet.
But things weren’t always as I’d hoped.
I realised the powers of story-telling were being manipulated and that a different story needed to be told.
